Tesco’s Christmas advert, which was released on Saturday (November 13), has already proven controversial among shoppers.
The minute-and-a-half ad features a scene in which Father Christmas shows a vaccination pass to Border Control, which has sparked calls to boycott the supermarket.
The pandemic looms large in the ad which also pokes fun at the UK’s ever-changing travel rules and reports of stock shortages.
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The light-hearted ad has already garnered hundreds of thousands of views online and received kind words from some customers who praised its message that nothing will stop Christmas from being famous this year.
But it has also generated a backlash among anti-vaxxers who are pledging to boycott the shop.
The hashtag ‘#BoycottTesco’ began trending on Twitter after the advert was released with some users criticising the scene in which Santa skips quarantine by proving he’s double-vaxxed.
Some anti-vaxxers already posted photos of their torn-up Tesco Clubcards in protest.
The backlash has drawn ridicule from other Twitter users.
“Looks like it’s going to be a much safer place to shop, given the absolute state of the people using #BoycottTesco,” one wrote.
“Bravo, Tesco! Well played! You’ve just made your supermarkets safer!” another additional.
Whether or not you’re a fan of the advert, it has caught people’s attention as supermarkets vie for custom this Christmas.
Lidl won praise for showing shoppers a glimpse of what Christmas might look like in the future, while people loved Aldi’s “savage” joke at the expense of M&S.
Meanwhile, Hobbycraft and M&S have also given John Lewis, whose Christmas adverts have become iconic, a run for their money.
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